And How Leveraging It Can Drive Growth, Trust, and Local Dominance

In a hands-on, local-first industry like outdoor power equipment, digital marketing might seem secondary. Some days it seems like social media is taking over the world, in a not so positive way, at trDIGITAL we respect and can relate to that opinion from a personal POV. However, from a business perspective social media provides unique targeting opportunities that other mediums simply don't offer. But in today's landscape, social media isn't just a trend, it's a tool for trust, visibility, and growth.

Here's why OPE dealers should be taking social media seriously, and how to make it work for your business.

1. Be Where Your Customers Are

Your customers are on Facebook, Instagram, and even TikTok – scrolling during coffee breaks or researching their next mower or snowblower. If your business isn't showing up there, you're leaving visibility and leads on the table.

Did you know? 70% of consumers look at a company's online presence before making a local purchase.

2. Build Trust Through Transparency

Social media allows you to show what makes your dealership different:

• Your expertise

• Your service quality

• Your people

Post behind-the-scenes videos, service tips, happy customer deliveries, or employee shoutouts. These small touches build loyalty and trust, long before a sale happens.

3. Engage With Your Community

One of the biggest advantages OPE dealers have over big-box competitors is community connection. Social media amplifies that:

• Promote local events or seasonal service tips

• Share customer stories or reviews

• Celebrate milestones (anniversaries, new hires, etc.)

This kind of engagement turns you from "the mower place" into a go-to local partner.

4. Drive Traffic and Sales

Use social platforms to:

• Promote limited-time offers or financing deals

• Showcase inventory or new product arrivals

• Run geo-targeted ads that bring traffic into the store or website

With the right targeting, even a small budget can yield strong local results.

5. Make It Work

With a full team, a marketing agency like trDIGITAL will help you to win on social:

• Post consistently (1–3x per week is a great start)

• Use photos and videos from your store

• Repurpose manufacturer content or reviews

• Working with a marketing partner who understands OPE industry

Final Takeaway

Social media isn't a distraction, it's a digital extension of your showroom.

Done right, it keeps your dealership top of mind, builds trust with new buyers, and gives your existing customers more reasons to stick around.

Let's talk about how social media marketing can drive real value for your dealership.