Have you recently noticed that your Facebook boosted post has turned into a reel or story? Or worse, your post still says "sponsored" after the week of boosting for your post has ended. This new feature from Facebook has been causing a lot of confusion, but don't worry, we have some tips to help.

Facebook recently changed its process for handling boosted posts and video content. This update means that when you boost a regular post or video post, Facebook may automatically convert it into a Reel or a Story. This change is to give your post a broader reach to increase engagement. This is especially common if you're using features like Advantage+ placements, which let Facebook choose where your ad appears.

Why won't the sponsored label go away even after the paid boost ends? Well, there are a few reasons why Facebook will keep the sponsored label.

• The Reel or Story version of your post is getting treated like a separate ad.
• If your post is still getting engagement, Facebook might consider the post active in their system, even without an active budget.
• This label can stick around longer than you'd expect — it's not always tied to your spend.

To stop Facebook from auto-converting your posts into Reels or stories, follow these steps on your desktop:

• Go to your Page → Click Manage Page → Settings.
• Scroll down and select Media.
• Toggle Auto-Create Reels to Off.
• Under Posts, make sure Always share posts to Stories is turned Off.

If you're running your own ads, how do you know if your post is still spending money or just has a lingering label? Here is how you can troubleshoot:

• Go to Meta Ads Manager.
• Click on "Campaigns" in the left-hand menu.
• Look for your post — if it shows "Inactive" or $0 spend, you're in the clear. The label is just lingering.

While this Facebook update has created a bit of confusion, it's not necessarily a bad thing. The new update can bring more engagement to your posts and increase reach. However, we understand that the "sponsored" labels or Facebook auto converting your posts can raise concerns. If you're unsure about any of the settings or have any Facebook questions, don't hesitate to reach out! Contact your CSS and we'll walk you through it and make sure everything is working the way you want it to.