About us

While many agencies prioritize profits with cookie-cutter programs, we recognize that each business is unique and deserves a tailored approach. Our cutting-edge strategies and execution are grounded in old-school philosophies that prioritize the individuality and success of our clients.

At our core, trDIGITAL is a people-first business. We believe that marketing is a people business, and building strong relationships is the key to success. That's why we cherish our partner relationships more than anything else. By understanding your unique needs and objectives, we can create marketing programs that have a positive, measurable impact on your business.

We are committed to providing the best digital marketing solutions possible to the Outdoor Power Equipment industry through expertise, transparency, and collaboration. Schedule an appointment with one of our team members to learn how we can make a difference for your company.

Our Mission

Drive business growth by guiding partners to effective, high-value, local marketing solutions through a collaborative process.

Our Vision

To empower independent, local businesses with data-driven marketing solutions that help them compete in a dynamic digital landscape.

Meet the team

With 35+ years of industry experience, trDIGITAL specializes in the outdoor power equipment industry. Our team has honed their skills through partnerships with national manufacturers and distributor networks, coordinating digital marketing for thousands of dealer-owned retail locations. Our expertise comes without the overhead or commitment of an in-house marketing team.

Todd Riley
Todd RileyCEO & President
Leads the vision and direction
of the company, driving growth
and ensuring we deliver
value to every client.
Sarah Mclean
Sarah McleanDirector of Operations
Oversees day-to-day operations,
ensuring projects run smoothly,
efficiently, and on schedule.
Dominique Delano
Dominique DelanoSenior Client Success strategist
Leads client relationships with a strategic focus, ensuring very partnership delivers long-term value, results, and satisfaction.

Ella Vitale
Ella VitaleClient Success Strategist
Builds strong client relationships and ensures every project meets goals, expectations, and business needs.

Victoria Case
Victoria CaseDigital Media Strategist

Develops and manages targeted
digital campaigns that connect
brands with the right audience
at the right time.

Michelle Yelda
Michelle YeldaContent Strategist
Designs compelling, engaging content that captures your audience's attention and tells your brand's story. Focus's on creating visuals and copy that resonate with your target market.

Keep updated & Don't miss anything

Ready to sell more? Our monthly blog is your go-to resource for expert marketing insights, valuable tips, and industry news to help you stay on top of your game.
Read Our Blog

Schedule a Strategy Session!

Let's talk about how we can make the most of your digital marketing efforts.