Why Us

About Us

While many agencies rely on cookie-cutter programs built for scale, we take a different approach—one rooted in flexibility, relevance, and real results. As your in-house marketing team, we tailor every strategy to your market, adjusting location targeting, search tactics, and messaging to meet your goals.

Our Mission

Drive business growth by guiding partners to effective, high-value, local marketing solutions through a collaborative process.

Our Vision

To enable independent, local businesses to access robust marketing solutions.

Meet our amazing team

Our expertise comes without the overhead or commitment of an in-house marketing team.

With 35+ years in the industry, trDIGITAL knows outdoor power equipment marketing inside and out. We've supported hundreds of dealer locations through national partnerships, but our real strength is flexibility. We tailor every strategy to your market, your goals, and your team from day one.

ceo & Founder

Todd RIley

Visionary leader driving growth through strategy, innovation, and team empowerment.

director of operations

Sarah mclean

Oversees systems, teams, and strategy to keep operations smooth and scalable.

Client Success Strategy Manager

Dominque Delano

Leads service strategy with insight, empathy, and a focus on customer success.

Director of Strategic Partnerships

mark worley

Drive partnership strategy with vision, clarity, and focus on mutual success.

Senior Customer Success Strategist

Ella Vitale

Leads thoughtful service experiences that drive loyalty and efficiency.

Senior Content & Operations Specialist

Victoria Case

Creative lead driving engagement through tailored content and strategic planning.

Digital Marketing Specialist

Natalie Rehkemper

Supports daily operations with problem-solving, and process efficiency.

Ella Mott

Delivers thoughtful service experiences that drive loyalty and efficiency.

Real-life results

We Generate Results for Our Customers

We Generate Results For Our Customers

"Our Scag sales are really up this year and we are happy that we are utilizing your team!"

Holly F, Jerry's Lawnmower Sales & Service

"I see what your team has been doing and we are soo busy and we really appreciate everything you have been doing."

Jenny L., American Mower and Saw

"We had a pretty slow start this year, but we've had a really strong finish and have been doing really well."

Jeb F., Fields Equipment